Features a long head-on read to Lansdowne St, a roadway continuously filled with crowds for nightly concerts at House of Blues, daily happy hours at local establishments, and Red Sox games or high-profile events at the stadium. In addition to entertainment and nightlife options, audiences are drawn to the Fenway area for popular retail providers such as Target, and the Landmark Center shopping complex which includes REI, Sephora, West Elm, and a Regal Cinemas.

Large-format Digital Spectacular mounted to the main parking garage outside one of the world's most famous stadiums, Fenway Park, in an area surrounded by bars, restaurants, livemusic venues, hotels, and residential complexes.